Preference 10.1 Lightest Ash Blonde Permanent Hair Colour

Preference 10.1 Lightest Ash Blonde by L'Oreal Paris delivers deep, dimensional permanent colour with luminous shine that lasts up to 8 weeks. The lightest ash blonde, cool and luminous with no brassy tones.

Why you will love it

• Permanent colour with up to 8 weeks of radiance
• Cool ash reflects that counter brassy tones
• Even, full coverage including greys

Shade and formula

• Shade 10.1 Lightest Ash Blonde
• Permanent colour with developer
• Includes a nourishing after colour conditioner

How to use

1. Mix the colourant and developer as directed in the leaflet
2. Apply to dry, unwashed hair from roots to ends and leave for the recommended time; strand test first to preview the result
3. Rinse thoroughly and finish with the included conditioner

Good to know

• Always carry out a patch test 48 hours before use
• Follow the leaflet in the pack
• Best for an icy, cool toned blonde at home