Preference 10.1 Lightest Ash Blonde Permanent Hair Colour

Overview

Preference 10.1 Lightest Ash Blonde by L'Oreal Paris delivers deep, dimensional permanent colour with luminous shine that lasts up to 8 weeks. The advanced formula saturates every strand for even, fade defiant results from root to tip.

Shade

The lightest ash blonde, cool and luminous with no brassy tones.

Key benefits

• Permanent colour with up to 8 weeks of radiance
• Cool ash reflects that counter brassy tones
• Even, full coverage including greys
• Includes a nourishing after colour conditioner

How to use

1. Mix the colourant and developer as directed in the leaflet.
2. Apply to dry, unwashed hair from roots to ends.
3. Leave for the recommended time, then rinse thoroughly.
4. Finish with the included conditioner for sealed, glossy colour.

Good for

Anyone wanting an icy, cool toned blonde at home with lasting shine and full grey coverage.