لوريال اكسيلانس كريم هير سي ار ام احمر 7.44

A cool ash blonde that neutralises brass for a clean, modern finish.

Why you'll love it

• Permanent colour with 100% grey coverage
• Cool ash tone that counters warmth and brass
• Anti brass care for a clean blonde result
• Salon level finish at home

Hero ingredients

Excellence Ash Supreme formula with cool reflect pigments and a protective care complex.

How to use

1. Mix the colour with the developer at the recommended ratio.
2. Apply to clean dry hair root to tip.
3. Process for the brand standard time, then rinse and condition.

Best for: blonde hair wanting a cool, brass free finish.